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The "Stories – Experience Premium Croatia" platform celebrated its first anniversary in Zagreb, spotlighting the rising value of premium tourism in shaping Croatia as a year-round, sustainable destination. A new market study revealed €1.4 billion in estimated revenue from premium accommodations in 2023, underscoring the growing demand for authentic, high-end experiences that combine quality, culture, and a personal touch.

Can Tourism Be Both Sustainable and Luxurious? On the first day of the Greencajt Festival, experts explored how Croatia can protect its most popular destinations while promoting year-round, high-quality tourism. Discover how the Stories – Experience Premium Croatia platform is helping shape a more authentic and sustainable future for tourism. → Read more

During the Croatian Tourism Days in Opatija, the Croatian Chamber of Economy emphasized premium tourism as the key to the future, highlighting architecture, design, and sustainability while celebrating the success of the Stories – Experience Premium Croatia platform.

The Croatian Chamber of Economy, in collaboration with the Croatian National Tourist Board, showcased Croatia’s premium tourism offerings at ITB Berlin 2025, highlighting gastronomy, wine, active tourism, and sustainability while strengthening business ties with key industry partners.

The UNWASTED Forum was held in Opatija over the weekend, bringing together experts and stakeholders to explore concrete solutions for sustainable transition across sectors. The event focused on topics such as circular economy, sustainable tourism, and innovations in the textile industry.

Stretching along the cerulean waters of the Adriatic, Croatia’s coastline is a paradise for seafood aficionados.

At the “Women’s Weekend” festival in Rijeka, experts highlighted Croatia’s potential for premium tourism, emphasizing unique experiences, sustainability, and strategic global positioning.

Filled with vibrant markets, innovative museums, and easy access to stunning nature, Zagreb offers a perfect mix of culture and local life for a weekend getaway.

Croatia’s most prestigious tourism awards return in 2025, celebrating excellence, innovation, and sustainability across all segments of the industry. Held in Dubrovnik as part of Croatian Tourism Days, the event honors standout destinations, experiences, professionals, and local hosts shaping the future of Croatian travel.