The "Stories – Experience Premium Croatia" platform celebrated its first anniversary in Zagreb, spotlighting the rising value of premium tourism in shaping Croatia as a year-round, sustainable destination. A new market study revealed €1.4 billion in estimated revenue from premium accommodations in 2023, underscoring the growing demand for authentic, high-end experiences that combine quality, culture, and a personal touch.

The Croatian Chamber of Economy presented its "Stories – Experience Premium Croatia" platform in Split, emphasizing premium tourism as a key strategy for maintaining Croatia’s competitiveness and promoting high-quality services.

The "Croatia 2.0: ESG and Sustainable Tourism" conference in Zagreb gathered key stakeholders to discuss the integration of ESG principles into tourism, emphasizing sustainability, best practices, and responsible development.

At ITB Berlin 2025, the Croatian Chamber of Economy highlighted health tourism as a key strategic product, showcasing top healthcare facilities, promoting business cooperation, and reinforcing Croatia’s position as a leading health tourism destination.

During the Croatian Tourism Days in Opatija, the Croatian Chamber of Economy emphasized premium tourism as the key to the future, highlighting architecture, design, and sustainability while celebrating the success of the Stories – Experience Premium Croatia platform.

The Croatian Chamber of Economy, in collaboration with the Croatian National Tourist Board, showcased Croatia’s premium tourism offerings at ITB Berlin 2025, highlighting gastronomy, wine, active tourism, and sustainability while strengthening business ties with key industry partners.

At the “Women’s Weekend” festival in Rijeka, experts highlighted Croatia’s potential for premium tourism, emphasizing unique experiences, sustainability, and strategic global positioning.

Stretching along the cerulean waters of the Adriatic, Croatia’s coastline is a paradise for seafood aficionados.

Whether your family prefers seaside resorts, interactive museums, or outdoor excursions, Croatia has something to offer.