The Croatian National Tourist Board has unveiled its new tourism promotional film, CROATIA – I hear it’s beautiful, starring Hollywood actor John Malkovich.
The film tells a unique and emotional story of discovering Croatia through the eyes of John Malkovich, whose Croatian roots inspire a deeply personal journey across the country. The project was creatively led by Pete Radovich, an award-winning television and sports producer of Croatian descent and recipient of 45 Emmy Awards across 18 different categories.
Through stunning visuals, the film takes viewers on a journey across Croatia’s most iconic destinations – from the impressive walls of Dubrovnik and the breathtaking Adriatic coastline to vibrant islands, authentic local experiences, the dynamic atmosphere of Zagreb and the vast plains of Slavonia. What begins as a travel story gradually evolves into a deeply personal exploration of a country shaped by rich history, spectacular landscapes, exceptional gastronomy and unforgettable people.
„The new promotional film authentically and emotionally captures what makes Croatia truly special – its people, way of life, rich heritage, outstanding gastronomy and remarkable natural beauty. Authenticity, meaningful experiences and quality are at the heart of the Stories Croatia platform, through which we showcase the premium segment of Croatia’s tourism offer and promote the country as a destination of unique stories and unforgettable experiences.
Pete Radovich’s creative vision moves beyond the traditional tourism film format. Through compelling storytelling and John Malkovich’s personal journey, the film creates a powerful connection between emotion, identity and destination. This approach resonates with today’s travellers, who are looking not only for places to visit but also for authentic stories and experiences that leave a lasting impression.
We believe the film will further strengthen Croatia’s international visibility and reinforce its position as a premium destination offering far more than a holiday”, said Andreja Vukojević, Vice President of the Croatian Chamber of Economy.
The promotional film CROATIA – I hear it’s beautiful forms part of the Croatian National Tourist Board’s ongoing efforts to further strengthen Croatia’s visibility in international markets and position the country among the world’s most desirable travel destinations.
